We've made Plug in SEO Free and Plug in SEO Plus clear and easy to use, assuming no knowledge of SEO.
Most SEO you can do within the Plug in SEO app and using our guidance in your Shopify admin without any coding.
A few things may need small code changes. For Plug in SEO Plus users we can do some things for no extra charge. Plug in SEO Free users we're happy to guide on email.
If you have zero SEO / coding knowledge we're here to help. For experienced SEOs and coders you'll find the advanced templating the most powerful from an SEO app for Shopify.