A good H1 heading is unique to the page it is on and contains good keywords for SEO.
Your logo is an image file and is the same for every page on your shop.
Because of this having your logo as a H1 heading is not good for SEO.
It's much better to choose things like the product name for a product page as the H1, collection name for a collection page H1, and your USP as your homepage H1.
Need some ideas? Get in touch and we'll guide you.