Fix It: Internal Links

Fix It Yourself

Unless you have a one page website, it’s unlikely you’ll see an Internal Link error on your website, but that doesn’t mean that there aren’t opportunities for you to do even more for your SEO using internal links! 

Search Engines look for a website to include a network of Internal links, that guide visitors on a logical journey through the website. 

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The good news is, the menu that appears in the header of every page of your website creates the basis of your internal linking structure! 

You can enhance your internal links by adding logical links to other areas of your website - such as linking to a complimentary product in a product description, or adding links to one or more products in your About Us, FAQ or Blog posts. 

Link Maintenance 

When you are creating your internal linking structure, make sure you aren’t linking to any pages that will result in a 404 error. 

If you are removing a product page due to updating inventory, or updating an old blog post, make sure you look for any links that may “break” as a result, and fix those at the same time. 

A better practice is to not remove the product page at all! Instead, use the old page to explain that the product is no longer available and link to an alternative. This way, you hold onto the positive search history for the existing product and create an internal link at the same time. 

Use our Broken Link Checker to check for and redirect any broken links. 

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