How do I check and edit my image alt tags?

When you think of image ALT text on Shopify you probably think about this box here:  What most people don't realize is that as far as Google and other search engines are concerned, that's not what they see!

Instead, they see the final image ALT tag in your HTML. So even if the image ALT tag box is blank in your Shopify admin, there may be a good image ALT tag for it already:

This image ALT tag in your HTML source code is what search engines see. Here we can see that even though the image ALT tag box is blank in your Shopify admin, there is a good image ALT tag for it in the HTML. Why?

Save time and apply image ALT tags to your images without an app

As we saw in our example above you do not need an image ALT tagging app to have good image ALT text for your images.

In fact, the best practice is to have your image ALT tags generated in your Liquid theme code. This is automatic and does not require you to either manually enter image ALT tags or use an app which can overwrite them.

Liquid code to automatically generate image ALT tags

We're experienced with creating the right Liquid to generate your image ALT tags automatically but there is no 'one size fits all' copy and paste code here.

For example a product page image ALT tag can be as simple as:

<img src="{{ image | img_url: '128x128' }}" alt="{{ product.title | escape }}">

Are you a Plug in SEO Plus customer? For no charge we will set up your image ALT tag liquid for products, collections, blogs and more. Drop us a mail to and we'll be happy to do this for you!

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us